Lerothodi Moagi better known as Towdeemac is 1/3 of Morafe which consists of Kaygism and Khuli Chana. They came in the Hip Hop scene in 2006 with their debut album “Maru A Pula” which means “Rain Clouds” with a very unique sound called “Motswako”. Towdee has since reached a few milestones in his life which includes marriage, being a music teacher and putting out a solo project titled “Lesson 1″
How has this year been for you?
2013 is good so far… Really can’t complain.
Your current project has a lot of (as you titled it) Lessons, was it a conscious decision to theme it the way it is or did everything just fall into place?
If you listen to most of my verses on Morafe songs and many others I’ve featured on, you’ll find that I’ve always been giving lessons. So I’d say it just naturally came together. The theme was inspired by my current occupation as a Music Technology lecturer.
You are pushing “Lesson 1” independently, is it harder than you expected or is it working out?
It’s no walk in the park, but our local distributors don’t know where and how to sell Motswako. Even HHP is going this route on his next project. I haven’t sold as much as I would have liked to by now, but I’ve already made more money from sales than I ever did in the two years we were signed to an established record label. You do the math.
Why did it take so long for you to drop your solo project? Was it something you always thought of doing, since Khuli did it?
I was supposed to be the 1st solo out of the crew but I pushed Khuli to go before me because I knew the market was gonna love him and could smell his present success back then. The only reason I took is because I am a perfectionist and I wanted a particular sound for this album so I wouldn’t rest until I got it right.
Speaking of Khuli, what influence did you have in him going solo?
He didn’t want to do it at 1st. It took me about a whole year and a song I produced for him (Futhumatsa) which featured on the 1st Sprite Ventilation Mixtape then later on Motswakoriginator. He tells this story through his opening line on his hit single, “Tswak Stick’em” (Aint no half-steppin since Towdee told me GO!…)
Your wife seems to be a great influence in your music, is she a Hip Hop fan, more so a Motswako fan?
When I met her she was more into Commercial Rock actually, then I converted her… LOL! She has always had a huge influence on my personal growth and change in character. I never thought that I would ever be a Lecturer today but she pushed me to grow up and take my knowledge and skills to another level and for that I am ever grateful to her..
We have heard rumours that Morafe is back and working on a new project. What’s the real story?
We have recently started work-shopping the new Brand image and sound of Morafe. As for when a project will be ready for release, I would say as soon as it’s perfect.
“Joina” has been playing on the radio, is that the official single or did it just happen on its own and how is it doing?
I have three soldiers holing it down for me. “Habashwe” rocks the stage, “Joina” rocks the airwaves and “Be a Star” has recently started rocking the screens.
What else are you doing on the side?
Besides making music, I make musicians.
Do you think Hip Hop has changed for the better?
Hip Hop is over 3 decades old now. She’s old enough to decide for herself what’s good and what not for her. All we can do is to make our contributions as honestly as we can and let her speak for herself.
Do you have a motto/mantra/ saying that you go by?
Yes… “Don’t only make millions, make millionaires too” – @towdeemac
Please tell more about “The Faculty”
The Faculty is a Music Production team that’s yet to grace this industry with some much needed change and improvement. The team consists of J. Smalls, Trompie and yours truly. A Recording Engineer; a Mixing Engineer and a Mastering Engineer. All three of us are Composers/ Producers.
What are your future plans?
Can’t give you the intricate details at the risk of divulging trade secrets, but I can say that I plan to facilitate our beloved industry with the much needed infrastructural tools to create better opportunities for the talented youth of Mzanzi.
There are a lot of upcoming young rappers that look up to you, that you inspire, what advice do you dish out to them?
LEARN THE GAME!!! I grew up in an era where we didn’t have easily accessible research tools such as Google and other online resources but I still made it a point to get books on the music industry. I also visited organizations such as SAMRO for information about intellectual property and copy right laws not only just to register songs. The importance of going to school and completing your secondary education is so that you find it easier to do research, understand formal language and to have the critical ability to articulate yourself. You need more than just talent or rap skills to survive this industry.
Photos provided by Towdee and Under1Umbrella Media
Tania studied Journalism and is a freelance writer. Loves the Hip Hop Culture.