What is Old Spice? What type of person wears it? What does it smell like? Let’s start with this commercial that will answer all of that for you:
Hilar right? Old Spice and it’s smell will always remind me of a properly manly man; one who goes to hunt (ok fine, maybe the equivalent of hunting now is working in an office) then comes home and cooks for you then does some of that cheesy stuff I like, like this:
YES PLEASE! Anyway, enough thirst, here’s what it’s all about: Old Spice is an authentic and inherently male brand. It’s been worn by sophisticated men for decades and celebrates its strong heritage while staying fresh and up to date. I imagine it’s worn by the adventure-man, the quintessential gentleman, the nature man, the intellectual man. Here are the 3 types of Old Spice available in South Africa and their wearers:
1. Original Old Spice: Reliable, clean cut gentleman. Always on time, always says the right thing and treats you like gold.
2. Kilimanjaro: Nature man, rugged and manly, lives for adventure and to sweep you off your feet.
3. White Water: For the more modern, metro-sexual man, always well groomed andfashionable, trendy and cool, constantly impressing you.
So, let’s get down to it. We would like to give away R 5000 and some cool Old Spice hampers to people who share their favourite memories of their father with us. We’ll publish the coolest ones, give the weekly winner an awesome hamper and the overall winner after a month a R5000 cash prize. Cool right? Right. The memories of your dad don’t have to be Pulitzer prize type writing, just paint us a picture with your words. Email your submissions to win@jucyafrica.com using Old Spice as your subject line. Good luck!
